Spoon full of Jedward is the medicine for ITV

The X Factor's ratings have skyrocketed due to Jedward's 'John Sergeant' effect

The X Factor’s ratings have been sky high this year and media analysts are predicting bumper ratings and bumper advertising revenue for ITV this Christmas. And what are they saying is the cause of the higher viewing figures? That’s right you get guessed it, the terrible twosome, John and Edward Grimes. 

Broadcastnow is predicting a 20:20 Christmas present from X Factor to ITV. They expect up to 20 million people to tune in for the finale which would mean an extra £20 million for struggling ITV.

Certain media analysts are putting the jump in people watching down to the ‘John Seargeant’ effect they boys have had. As I predicted in a previous post the hype surrounding the lads has been great publicity for the show and has helped ramp viewing figures up.

High profile performances from some of the world’s top artists will have undoutbaly helped X Factor attract more viewers, but many a expert say Jedward is the casuse of the X Factor’s ratings boom.

Media agency PHD’s broadcast director Andy Spray told broadcastnow.co.uk the boys were having a big impact: “It’s brought the show back to being about entertainment, which in turn generates more press. If the twins make the final, there could easily be 20 million plus watching.”

X Factor has not only seen inflated viewing figures but also a surge on the X Factor’s website and with a separate show on Sunday viewers have more time to vote for the favourite act, which means more money generated through phone lines and the red button.

And now The Sun says it has a bit of proof that Simon Cowell is actually a fan of the boys. Publicly he’s the boy’s fiercest critic, he leads the nation in their hatred of the young Irish twins. It is his criticism that is fueling the hype surrounding the lads, he is making sure the press have something to report on and making sure they get an abundance of column inches. And in doing so ensuring the X Factor has free publicity and remains in the spotlight. 
  
You never know he may genuinely hate the boys, but I very much doubt it. The boys would have never made it to the live finals without the support from Cowell. He knows the industry inside out and he would have known from the off the boys would be an entertainment and PR sensation.

Cowell will only want one thing this Christmas and that is John and Edward to make it to the final. After all he’s an executive producer of the show and his production company, SyCo, produce the X Factor. Higher ratings this time round means more money for Cowell and his company to produce the show next time round.